When Star* Publish's Marketing Director, Janet Elaine Smith, first talked to
author Monte Lyon on the phone, he said, "I don't want to set my expectations too high. I'll be happy if I sell one book."
During the course of the conversation it became evident that part of the reason for Monte's shyness about his book (Emotion:
Master or Servant?) is that it is a self-help book, based in large part on issues that are very "up-close-and personal"
to him. It is hard to bear your own soul, even if you aren't shy.
In discussing calling bookstores on behalf of the Star* authors, Monte reluctantly
agreed to do a booksigning if one was arranged for him.
It was with great delight that both Janet and Star*s owner, Kristie Leigh Maguire,
learned that Monte had taken the bull by the horns and was calling bookstores himself, in his own area, and then branching
out into other states. Here is his progress report:
I had a good day I am up to 36 stores in California, 8 stores in Utah and 10
stores in Colorado. I am hitting about 80 percent now on getting on a stores short list. None of this would even be possible
if you had not gotten books carried in their
Thank you again,
When asked if we could share his progress with the readers of the Star* Publish
Times, he said, "That sounds fine just as long as you make sure they understand to be passive and kind. In todays world demanding,
aggressive and manipulative sales doesn't work well especially for a longterm
relationship, which you obviously understand
very well, but that does not necessarily include everyone by default.
Three cheers for Monte Lyon! May all Star* authors follow his brave leadership!