FRUGAL BOOK PROMOTER:
HOW TO DO WHAT YOUR PUBLISHER WON'T
From its beginning, It's Never to Early to Think About Marketing, to the last chapter, Success as
a Motivator, "The Frugal Book Promoter. How to Do What Your Publisher Won't," Carolyn Howard Johnson, shares her experience
as a publicist, editor, instructor, motivational speaker and award winning author of non-fiction, fiction, and poetry, along
with invaluable information and resources with a generosity that contradicts the title of this must have, practical, easy
to follow map to the top of Publishing Mountain.
is not a sprint but a marathon. As any coach
knows, you start training slowly and build up steam.
"CHJ. From the
Palm Springs Writer's Guild Newsletter"
I’ve had the privilege of attending one of Ms. Johnson's workshops
and experienced first hand this coach’s ability to spark a bonfire of enthusiasm, confidence, and ideas for promoting
yourself and your work. The sparkle and energy she generates in person is sprinkled with such enthusiasm and talent onto every
page of “The Frugal Book Promoter,” I was quickly caught, inspired and fired up with the steam to fuel my own
"Free Publicity isn't Free."
But you can cut costs, cut corners, save money, time and effort. And this
book tells you how to: Use the Web; your Own Website, your writing experience and skills; create mailing lists; make your
own ARC's and get book reviews; write press releases; create a media kit: make and develop media contacts and coverage; get
and do interviews. Oh, and let's not forget use the power, popularity and marketing saavy of Amazon as your own. "The Frugal
Book Promoter. How to Do What Your Publisher Won't," shows you how to cut those costs, cut those corners, save time, energy,
and money, with samples, links, resources, and contact information, and how to get the most from your budget at: Conferences;
Book Fairs; Trade Shows: and from promotional gifts, give aways, and contests.
Don't start your trip on the Writing
Road without your map to the top of Publishing Mountain, "The Frugal Book Promoter. How to Do What Your Publisher Won't"
Charlene Austin writes fiction under the pen name Carrie Lynn Lyons. She
is the founder/moderator of Writing Road, managing editor of the Writing Road Newsletter, founder and reviewer for Writers
and Readers Network. Her reviews, stories, and poems have appeared in Sabledrake, Mystery Fanatic Ezine, MS. Magazine on line,
All Readers, Northeast Book Reviews, About Women.com, Sacred Twilight, Twilight Times, and other on line venues.